Mar 2019

MCRS: Metamorphosis

Brand
Campaign
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Client

Monarch Casino Resort Spa

The opportunity

Tasked with elevating the image and brand of our clients, Monarch Casino Resort Spa in Black Hawk, Colorado, dTA knew we had to do more than simply create a campaign. The quality, precision, and design used to create a 516-room luxury hotel and spa, expanded gaming floor, four all-new restaurants and amenities meant this was more than simply a change. This was a metamorphosis.

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The Insight

Change made real.

Bringing this mystical creature to life with beauty, elegance, and grace requires clients and partners committed to the vision. Working with Denver-based talents director Bill Timmer of Futuristic Films, the geniuses behind her wings and energy, Frost Motion, and the audio alchemists at Coupe Studios, Metamorphosis took command of the message. Providing the performance is Denver actor + musician Mandy Groves. She brought an allure, and most importantly a confidence that elevated the perceptions of not only the property and experience but of the Monarch Casino Resort Spa brand as well. 

The Opportunity:

Change Brought to Life in the Real World

We brought the metamorphosis to life in the real world as well. First, we teased attention with a blank billboard. For three weeks, there was nothing other than a branded color gradient. Then, we piqued curiosity, and perhaps prickled some sensibilities by posting a 14' tall chrysalis of the Monarch butterfly. 6-weeks out from the opening of the hotel, expanded gaming floor, and new restaurants, the ultimate resort took flight. The entire life-cycle of this unavoidable invertebrate was brought to life by Bill Kinsey, and the talented team at Eye Candy Props.

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Project Gallery

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