May 2021

MCRS: Metamorphosis Evolution

Campaign
Brand
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Client

Monarch Casino Resort Spa

The opportunity

The property we teased for 12+ months was now ready to speak for itself. All we had to do was tie the magic of Metamorphosis to the all-new thrills, tastes, and escape. Then get out of the way, and let the story unfold.

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The Insight

A true destination resort escape comes to life.

Monarch Casino had transformed into a true destination resort escape. Featuring four all-new restaurants, including TwentyFour7 featuring breakfast, bites, burgers, and brews; Monarch Chophouse, a modern take on a classic steakhouse; Bistro Mariposa, a fusion of southwest cuisine and high-end tequilas; and The Buffet, all your faves, and soon-to-be faves from around the globe. Layer in Spa Monarch, a rooftop refuge 23-floors above Black Hawk, with signature treatments, soothing aqua lounge, and over 500 luxuriously appointed hotel rooms.

The Opportunity

Connect to the magic.

Working with world renown photographer and director Erik Ålmas, and an incredibly talented cast and crew we worked to capture the spirit of the Metamorphosis now complete. Turning to long-form video as our primary driver, we crafted a story that wove its way through the entirety of the resort. From the acknowledgement of our exclusive VIP lounge, to the thrills of the expanded gaming floor to the seclusion of the rooftop spa, we took viewers on a journey. Leading them to the visceral experience of new tastes, to the escape of 516-luxury hotel rooms and suites. 

Along the way we capture the experience in both still and motion pictures. Creating a library of nearly 200 assets. We dove into every detail of the property. Capturing bespoke fixtures, and sweeping mountain vistas, individual ingredients to smiles of satisfaction. We scoured the resort unearthing every inspiring detail, and emotional inspiration. In the end, four days was nowhere near enough. 

We then brought the magic to life by re-enlisting the help of Coupe Studios, and Frost Motion, our partners in crime from round 1. They articulated the energy that made Monarch Casino Resort Spa come to life with grace, elegance and of course, some movie magic.


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The Results

Monarch Casino Resort Spa experienced record revenues by period at launch

Occupancy rates exceeded projections by 13%


Project Gallery

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