Apr 2021

Atlantis Casino Resort Spa

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Atlantis Casino Resort Spa

The opportunity

On the heels of an amenity upgrade, and a Tower 1 guest room overhaul and modernization, Atlantis Casino Resort, a AAA Four Diamond resort, Spa tapped _dTA to tell a whole new story about the one thing that will never change; their commitment to delivering an unparalleled guest service experience.

View from the tower elevators at Atlantis Casino Resort Spa
The sommelier hosts a private tasting in the bottle room at Bistro Napa inside Atlantis Casino Resort Spa
The gang's all at Reno's best social hour at Bistro Napa in Atlantis Casino Resort Spa
The impressive tower elevators at Atlantis Casino Resort Spa
Luck finds everyone at Atlantis Casino Resort Spa
The action is live at Atlantis Casino Resort Spa
Blackjack action at Atlantis Casino Resort Spa
Service is a value that works at Atlantis Casino Resort Spa
8 Restaurants and 5 lounges to escape to at Atlantis Casino Resort Spa
She swoons on the stairs at Atlantis Casino Resort Spa
The recipe for fun is always at Atlantis Casino Resort Spa
Pool crashing in the indoor pool at Atlantis Casino Resort Spa
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The Insight

Humans long to belong.

Everyone is seeking a place that allows them to be their true selves. Someplace true to you. Atlantis has a long history of setting the tone for what a service-driven experience should be. Raising the bar for not only their property, but for the market. After taking on a capital investment to add new amenities and overhaul guest accommodations, we decided the new parts of a Reno favorite needed a tour guide of sorts along with an invitation to belong.

The Opportunity

Meet Service. Aka Laura.

Her delightful personality, and infectious smile charms audiences as the face of the best part of your experience at Atlantis.

Here to make sure you have everything you need to be no one, except for yourself.

See, when you are true to you, something magical happens. Time slows down. You feel alive, becoming the truest version of yourself. The rest is pure enjoyment.
We put out an invitation to all those who play. Who are unapologetically themselves, and show up as they are. Those who ride the rush, live for the thrill, and feed on the flow. Those who play loud and carry a quiet confidence, because they know, they are no one other than who they were meant to be.
The beauty of this execution was the sheer volume of assets we were able to create and deliver in a short time frame. We developed 18 spots across 5 different themes, crafting a single, elegant story. 

From award-winning dining and brand new restaurant concepts to renowned spa experiences, to the luxury that awaits behind every guest room door, we captured every aspect of the property in motion and stills. Including a 90-second brand film, 17 different :30 and :15 spots, 15 hero still images, and an image library of over 200+ shots that will last the property for years to come.

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Project Gallery

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