Creative Campaign
Monarch Casino Resort Spa


Brand Strategy

Creative Development

Video Production

Social Media Strategy

Content Production


Monarch Casino Resort Spa

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The Opportunity_

When Monarch Casino in Black Hawk, Colorado decided to introduce  516 luxury hotel guest rooms, expanded heart-pounding action, new tastes, flavors, and epicurean adventures, new ways to relax in a rooftop spa and pool, sports betting, and so much more. We knew that this was more than a simple change. More than a capital investment in the property. This was a change that people needed to identify with. They needed to see themselves in the moments that MCSR was bringing to life.

The Truth_

This was going to change more than the property. This was going to change Black Hawk forever. In fact, this was more than a change. It was, a Metamorphosis.

The Execution_