Sizzler restaurants haven’t had much impact on popular culture since the 90s. But that all changed when the Internet found and spread one of their videos that was produced in 1991.
We thanked the Internet by taking the funniest parts of the viral video and updating them into a modern medium -- GIFs that doubled as coupons to dine at 1991 prices.
Our efforts directly contributed to over 850MM media impressions and $7.4MM in earned media.
Little known fact- the sailor, the waiter, and the crusty sea captain fishing with the little girl were reportedly played by the same actor.
ROLE: Concept, Copywriting, Creative Direction, Social Media Strategy
CREATING AN EDUCATIONAL TRANSFORMATION
For over 150-years, The University of Denver has turned out some of the world’s most influential minds. From a former Secretary of State to the current Iranian Minister of Foreign Affairs, to entrepreneurs and business visionaries, DU’s list of alumni is as long as it is impressive. But they’re not the only University with impressive alumni. Our job was to articulate what about the DU process led to the outsized successes that this small university has produced, and how those successes have impacted the world we all know today.
Americans are taking more and more control over their health care. Between exchanges, mandates, policies, wearables and quantified health, it is clear: we want to stay well rather than fall ill.
The truth is, everyone’s healthy is different. Centura Health embraces this truth by working to make quality care relevant, real-time and local while placing the patient at the center of the system.
The Storylines concept stretched across all paid, earned and owned channels. We found stories featuring real-life health heroes, including real Centura Health employees, who are out there doing and inspiring their communities.
We built CenturaConnected.org into a hub – a place for everyone to both download and upload stories of inspiring health.
After a year in the marketplace, Centura Health exceeded growth goals in all metrics. Overall awareness of the system and the entities associated with it increased 7% to 49%. Top-of-mind awareness increased from 12.4% to 15.2% from the previous fiscal year. And the intent to use a hospital that’s a part of the Centura Health system increased to 13.2%, up from 9.2% from the previous fiscal year.
What we learned was this: amidst all of the confusion and chaos of an ever-evolving health care landscape, people wanted to know it could be done. They could stay healthy, and there was a health care system that placed themselves, and those like them at the heart of it all.
WE WROTE THE RULES OF LUXURY
Therefore, The Broadmoor alone can rewrite the rules on what defines a five-star, five-diamond experience. So if anyone was going to change those rules, it should be us. Every time you visit The Broadmoor, it is a different, more exciting resort.
ROLE: Concept, Copywriting, Creative Direction, UX, Digital Strategy
To introduce Bestway Disposal's first ever Materials Recovery Facility and launch their new single stream recycling service, we leveraged a key strategic insight about recycling and environmental issues: parents listen to their kids. So, rather than explain the process of gravity inversion, bales, magnetic repulsion, and eddy currents, we created a legend. The Legend of MRF Man.
The community adopted the legend as its own. Within 2-weeks of launch, we had received coverage from every Colorado Springs newspaper, and all network news channels. All told, our efforts produced close to $250,000 worth of earned media. Not bad for a $35k budget.
ROLE: Concept, Copywriting, Creative Direction
Broadmoor patrons are voracious consumers of information—many of them readers of The Economist. We saw the opportunity to create an immersive digital experience native to The Economist app that could showcase all of the redefined Broadmoor experience. The app felt real, with tactile, page-turning interactivity and responsive interaction. Nested inside the news magazine, the Broadmoor App was a natural complement to the news of the world.
The #ThrowbackCampaign is a look back into some of the first professional work I ever produced. Welcome to 2005, and Sirius Satellite Radio.
Before they merged, satellite radio was a battleground. One of the fronts in that battle was hip-hop. These ads appeared in a Sirius-exclusive issue of the hip-hop lifestyle magazine XXL. As a junior creative team, we were given free-reign. We partnered with notorious graffiti artists Fel3000 and Malt who hand painted 16’ x 8’ canvases inside the studio of Detroit photographer, John Roe. We then composed the shots with elements found around downtown Detroit, including John Roe’s own ’64 Lincoln Continental. Tight. Like sick tight.
ROLE: Concept, Copywriting